The Root Group
The Root Group is a visual arts company based in New York City offering photography, art direction, branding and graphic design. We also serve as consultants for print and web planning, marketing concepts and related creative projects. Photography includes portraiture, product shots, food and editorial as well as fine art photography.
In over twenty five years of business The Root Group has collaborated with clients from entertainment and arts companies to medical and academic institutions, from corporate and retail entities to both public and private clients.We are committed to a thoughtful aesthetic process and understanding of our client’s product, market, timeline and resources. Essential to this process are client contact and involvement, collaboration and teaming with the best consultants and specialists to produce elegant visual products.
about this site
Design: Ji Lee
Development: Andrew Franciosa
CMS: WordPress
Inspirations: NotCot, Cargo Collective, Milton Glaser, Droga5, Nicholas Felton
clients
AMC
ATT
AFP
Alfred Haus
Alvarez and Marsal
American Express/Criterion
American Museum of Natural History
Angel Records
Angelo Donghia Foundation
Asia Society
Aspen Institute
Audemars Piguet
B&B Italia
BNY Mellon
Bernardaud
Brite Smile
Canard Inc.
Christies
Christopher Norman
Chlopak, Leonard and Schecter
Collier’s ABR
Cohen Design Centers
Comtex
Consumers Union
CremaLita
D&D Building
Dana Barnes
David Burke
Decorative Center of Houston
Donghia, Inc.
Dreyfus Corporation
EMI
Evanson
Ferencomm
Food Bank of New York
Food Network
Geffen Records
Green Table/The Cleaver Co.
Grove Brothers Fabric
Harry Fox
High Resolution
Hinson
J. Pocker
Jaybird Communications
Julia Gray
Keno Auctions
MCA Records
Manhattan Theater Club
Mixed Media
Modern Language Association
Morgan Library
NASWN2K
Nancy Corzine
New York Etcher’s Society
New York Horticultural Society
New York School of Interior Design
Nickelodeon
Oriental Lampshade
Pacific Design Center
Paper Street Films
Park Avenue Equities
Pencil
Planned Parenthood
Phillip Jeffries
Ralph Lemon
Rockrose
Sak’s Fifth Avenue
Salon Store
Sandra Lee
Sesame Street
Soho Cupcakes
Sony
Stark Carpet
Sunglass Hut/Lenscrafters
Townsend Leather
Tradecard
Trinity School
TVT Records
Universal Music
VH1
van den Akker
Verizon
Virgin Records
Wesleyan College
Wid Chapman Architects
White Webb
Whitehead Mann
Women in Development
Women’s Entertainment