The Root Group

The Root Group is a visual arts company based in New York CIty offering photography, art direction, branding and graphic design. We also serve as consultants for print and web planning, marketing concepts and related creative projects. Photography includes portraiture, product shots, food and editorial as well as fine art photography.

In over twenty five years of business The Root Group has collaborated with clients from entertainment and arts companies to medical and academic institutions, from corporate and retail entities to both public and private clients.We are committed to a thoughtful aesthetic process and understanding of our client’s product, market, timeline and resources. Essential to this process are client contact and involvement, collaboration and teaming with the best consultants and specialists to produce elegant visual products.

About this site

Clients

  • AMC

  • ATT

  • AFP

  • Alfred Haus

  • Alvarez and Marsal

  • American Express/Criterion
  • American Museum of Natural History
  • Angel Records
  • Angelo Donghia Foundation
  • Asia Society

  • Aspen Institute
  • 
Audemars Piguet
  • B&B Italia

  • BNY Mellon

  • Bernardaud
  • 
Brite Smile

  • Canard Inc.

  • Christies
  • 
Christopher Norman

  • Chlopak, Leonard and Schecter
  • Collier’s ABR
  • Cohen Design Centers
  • Comtex
  • 
Consumers Union
  • CremaLita
  • D&D Building

  • Dana Barnes

  • David Burke

  • Decorative Center of Houston
  • Donghia, Inc.
  • Dreyfus Corporation
  • EMI

  • Evanson
  • Ferencomm
  • Food Bank of New York
  • Food Network

  • Geffen Records

  • Green Table/The Cleaver Co.
  • Grove Brothers Fabric
  • Harry Fox

  • High Resolution

  • Hinson
  • 
J. Pocker
  • 
Jaybird Communications

  • Julia Gray

  • Keno Auctions

  • MCA Records

  • Manhattan Theater Club

  • Mixed Media

  • Modern Language Association
  • Morgan Library
  • 
NASW
N2K
  • 
Nancy Corzine
  • 
New York Etcher’s Society
  • 
New York Horticultural Society
  • New York School of Interior Design
  • Nickelodeon

  • Oriental Lampshade

  • Pacific Design Center
  • Paper Street Films

  • Park Avenue Equities
  • Pencil
  • 
Planned Parenthood
  • Phillip Jeffries
  • 
Ralph Lemon

  • Rockrose
  • 
Sak’s Fifth Avenue

  • Salon Store
  • 
Sandra Lee
  • 
Sesame Street

  • Soho Cupcakes

  • Sony

  • Stark Carpet

  • Sunglass Hut/Lenscrafters
  • Townsend Leather
  • Tradecard

  • Trinity School

  • TVT Records
  • 
Universal Music

  • VH1

  • van den Akker
  • 
Verizon

  • Virgin Records

  • Wesleyan College

  • Wid Chapman Architects
  • White Webb

  • Whitehead Mann

  • Women in Development
  • Women’s Entertainment