The Root Group is a visual arts company based in New York City that offers photography, art direction, branding and graphic design. We also serve as consultants for print and web planning, marketing concepts and related creative projects. The photography includes portrait photography, production stills, product photography and fine art photography.
In over twenty years of business Daniel Root and Rina Drucker Root have collaborated with clients from entertainment and arts companies to medical and academic institutions, from corporate and retail entities to both public and private clients.
We are committed to a thoughtful aesthetic process and understanding of our clients product, market, timeline and resources. Essential to this process are client contact and involvement, collaboration and teaming with the right consultants and specialists to produce elegant visual products.